Striv, Nebraska Rural Radio Association announce collaboration to enhance high school sports coverage in Nebraska

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Striv and the Nebraska Rural Radio Association are excited to announce their cooperative agreement to join efforts in enhancing the game experience for Nebraska fans, students, athletes, schools and their communities.

The collaboration will begin with two projects. The first is a combined effort in coverage of high school athletics for selected schools, beginning with the Scottsbluff Bearcats and Gering Bulldogs. The games will be provided on Striv’s online streaming platform in conjunction with the broadcast and sales teams of the NRRA.

In addition, the NRRA broadcast/sales team will join Striv in providing a combined broadcast of selected high school tournaments beginning this fall.  While NRRA and Striv have separately produced audio and video coverage of these tournament games, the combined efforts will make for a special viewing experience and enhanced coverage. 

These two initial efforts will set the stage for more combined opportunities for NRRA and Striv moving forward across Nebraska.

“NRRA has been a leader in high school sports coverage across Nebraska,” Taylor Siebert, CEO of Striv said.  “We can’t think of a better partner for creating a top-quality experience for students and fans in all of our Striv school communities.”

 “We are excited about our cooperation with Striv to create an opportunity to add to our already extensive coverage of high school athletics for the communities we serve,” Tim Marshall, CEO of NRRA said.

Striv has been an innovator in providing live stream coverage of high school sports since 2012.  They have also worked with schools to help educate and provide opportunities for students to learn video, graphic design, photography, broadcasting, and digital marketing.  Striv is currently providing services for 150 schools throughout the state.

The Nebraska Rural Radio Association has been a trusted broadcast radio company since 1951, starting with KRVN-AM, now with stations in Lexington, Scottsbluff, West Point, York, and Holdrege. They help connect to their communities with agriculture information, news, weather, and local sports. The Nebraska Rural Radio Association has 14 radio stations across the state and has covered hundreds of games each year on their broadcast radio signals.  The connection between Striv and the NRRA was a natural fit to work together with their previous experience and relationships throughout the state of Nebraska.  These initial projects will help lay the building blocks for future projects to help cover, educate, and connect high school sports and their communities.

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